The 1970s were a weird time for fashion, as bell bottoms proved popular, often paired with outrageous patterns and cable-knit everything.
The high-waist pants, skimpy briefs and synthetic fabrics that are often seen as faux pas today hit the catwalks as some of the most popular fashion choices of the decade.
In these men's clothing advertisements from 40 years ago, the strange and bizarre fashion of the 1970s is in full force, as men don sweaters with belts, leotards, knee-length nightgowns and hats of all variety.
The men appear confident and proud to be wearing what was the it-clothing of the decade.